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*July 7: “5 Tips to Battle Ageism” Register Here

*July 8: “Perfect Interview Answers” Register Here

Sunday, July 5, 2015

New from the New York Times: Nearing Retirement? It's Time to be Creative

Editor's Note: In a May report issued by The Transamerica Center for Retirement Studies, 82% of those surveyed in their sixties plan to keep working past age sixty-five, and 18% of that group do not plan on retiring at all. Among those surveyed in their fifties, 50% plan on working past age sixty-five, and out of that group, 15% do not plan to retire.

This anecdotal article explores some of the financial choices that aging baby boomers have as they prepare for retirement (or not): 
"For Phyllis Edelman, 64, dog-walking was the answer. 
For Ron Walker, it was postponing retirement until 68, while defying the conventional wisdom to delay taking Social Security until age 70.
For others, it could be moving, taking in a boarder, seeding age-friendly employers or turning a hobby into a business.
If ever there was a time for would-be retirees to get creative it is now. Many people approaching the traditional retirement age of 65 are looking into a financial abyss: They have no savings, their pensions are inadequate, and the job market, although not uniformly hostile to those over fifty, is not especially encouraging either. And they could live another 25-30 years, maybe in good  health if they are lucky.  
So what can 50- or 60-somethings without trust funds or secret stashes of cash do?"
Read Entire Article Here

Free Online Workshop “5 Tips to Battle Ageism” Register Here


Sunday, June 28, 2015

From AARP: 9 Things to Know if You're Laid Off After 50

 Create Your 30/60/90 Day Job Plan Register Here

Lorrie Lynch was laid off from her job, after over 30 years. She spent the next 12 months job hunting and shared her thoughts in her AARP blog.

I learned a lot about myself — and even more about the dynamics of landing paid work. I hope these tips prove useful to those in the same boat now:

1) Embrace your anger. Don’t listen to the Soothers — you know, the people who say things like, “It’s not personal. It’s all about numbers.” Of course it’s personal! What could possibly be impersonal about unprovoked inhumane treatment? People with more power than you just devalued your longtime contributions to the workplace. So get mad if that works for you. (It did for me.)

2) Get every penny you are owed. If you worked for a company like my former employer, which is using the unemployment system to pay part of severance expenses, it’s crucial to apply right now for unemployment benefits in your state. Once you get your paperwork squared away, getting your life back in order becomes a little less daunting.


Branding: Do You Look Too Old For The Job?

Branding Yourself in Mid Life.
Marva Goldsmith is a insightful writer who  knows what it is to reinvent yourself as a older worker. Part of the game is how you look. Do you look 60 or 20? What is appropriate for a seasoned skilled worker to wear to a job interview? Her book on Branding Over 50 offers some insight. (Editor's Note)

"What does your packaging look like?
Some think of image as something shallow or relating only to surface features, but as with commercial brands, personal branding includes the proper selection and construction of your personal brand packaging.

First impressions matter. You must take control of your appearance. People form opinions of you—right or wrong—within moments of meeting you. That means you can’t afford to leave someone’s impression of you up to chance.

Studies show that in the first 30 seconds of meeting you, people base their impression of you on this:
55%    What they see
38%    How you speak
7%    What you say

We all know snap judgments can be wrong and unfair. Still, you can’t ignore the reality: people form opinions based on the most minor details. More than half of what goes into forming someone’s first impression of you happens even before you open your mouth. That’s right: 55% of someone’s initial response to you is based on visual cues. That could easily be a whole workbook in itself (check out Spin Me: Creating the Image That Gets the Job; An Image Guide for Recent Grads and Job Hunters at, but for the basics, here’s a primer on what to consider, especially when going to an interview.
Clothing—People do judge books by their covers, every day. Make sure that your cover conveys the message you want people to remember. Here’s a sample of messages that your clothing might be saying about you (whether you like it or not):

Tips for the 50+ job seeker

You can’t help getting older, but you don’t have to get old.”

—George Burns, Comedian
First and foremost, if you purchased your interview suit in the 1900s…think about an upgrade. You must look current. Your clothing, your eyewear, and your hair must tell the story that you are current. That does not mean to dress like a youngster, only that you must appear up-to-date, interesting, fresh, competent, etc. Invest in an all-weather wool suit in navy blue or charcoal gray. For creative industries, you have more latitude with color.
Take the Career Skills Test for Free. 

Make a statement about your personality with your scarf choice and/or jewelry selection. Women especially can use jewelry to bring color and interest into the interview uniform. Earrings should not dangle and the jewelry should not make noise, as it can be distracting.

If your hair is silver, wear accents of blue or a French blue shirt to add vitality to your face. Depending on your personal coloring, a white shirt can drain the color from your face, leaving a “ghastly” appearance. If you have stark silver in your hair and the rest of your hair is black or very deep brown—avoid brown tones; the color will make your hair look dull.

And, what about a dye job? 
Only if you can get a professional to dye and maintain the look.  Avoid stark colors, i.e., jet black at 62 years old.  Use colors that look natural--including a little silver around the temples.  Aim for a look that connotes vibrancy, vitality and health...and that does not necessarily require a dye job.

Before your interview, use Visine. Not only does it get the “red out,” it also whitens and adds a little sparkle.

If your teeth are stained, consider professional teeth cleaning or whitening. If that’s too expensive, then opt for some of the over-the-counter toothpaste whiteners

Use Facebook To Attract Hiring Managers.
Learn More About Branding:

Personal Branding: 5 Questions to Ask Yourself (video).
Top 10 Tips for Personal Branding Online as a Boomer.

    Read more From:Marva GoldSmith Branding Yourself After Age 50

    Sunday, June 21, 2015

    Don't Trust Anyone Over 30! The Times Have Changed

    5 Tips to Beat Age Discrimination - Online Workshop -  Register Here 

    Was your career booming in the 70’s, 80’s & 90’s? 

     “Don’t Trust Anyone Over 30”  Remember the line? It was from the cult movie “Wild in the Streets."

    In this 1968 film, those over 30 were put in concentration camps to finish out the rest of their lives taking LSD. For some job seekers, that is the only explanation for today's job market - a bad LSD trip! It's hard for many us who are 40,50, 60 and even 70 years old to watch Father Time move forward at seemingly faster than light speed. Wasn't it just 1975?

    Back in the day, there was an abundance of exciting and well paying jobs for both those that attended and did not attend college. Since 9/11, the brakes have a distinctive screeching sound and smell of burning rubber. As if the pads need to be replaced all too frequently. 

     The facts are: 
    1. There are fewer jobs today that are just right for you. 
    2.  Many are lower paying jobs.
    3.  Many require new job skills.
    4. The jobs are not as rewarding for most It can be very discouraging.
     It starts feeling like the hamster that keeps running round and round on its metal wheel. BUT! Yes, I know you knew there had to be a BUT. The world can still feel abundant for those that seek out new opportunities. Yes it is harder, and we are perhaps a little more battle worn, but every day there are millions of jobs available for the taking. Currently,there are approximately 4 million unfilled jobs according to Forbes. 

     To successfully get hired is no longer a straight line. It is a path that requires highly trained skills that few either have or are willing to learn. 

     So lets touch on 5 Habits To Beat Age Discrimination in Hiring that, from our perspective, separate the ultimate winners from the rest during a successful job search.
    1. Establishing a grand aggressive job search plan over 90 days. 
    2. Creating a resume and Linkedin profile that represent your most current and relevant accomplishment, not just your skills. 
    3. Really being comfortable with the technically tools in today's world. Not as a an abstract basis like you studied it in a text book. But your body smells of it.
    4. Practicing/Rehearsing- interview questions over and over and over. Answering the tough questions that could be based on your age. 
    5. Networking at strategic and stratospheric levels. Local physical networking, phone , Facebook, Linkedin connections, groups, Tweeter and more. Finding who the decision makers are not just the HR blockers and tacklers. 
     Why you should: Because if you don't, you're fighting without the arsenal to win. 

     The facts are still here: 
    •  7.4 % unemployment rate Average duration of job search for unemployed workers age 55 to 64 was 11 months.3 months longer than age 24-36. 
    •  4.2 million people are unemployed over 27 weeks. 
    •  Younger workers unemployment is more severe than older workers: avg 16.8% vs 5.6%
     AARP's most recent study indicated that approximately half of those surveyed believed that age discrimination was part of the reason they were unemployed. If you want to start practicing the 5 Habits now, just start with some of these tools. They work when practiced. But that's up to you. Enjoy your Labor Day at the beach, In the mountains, on the lake or just at your family barbeque. Tuesday will once again be race day. Are you ready to compete? Tell us about your own experiences in your job search in the comments below.


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