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Wednesday, April 23, 2014

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Monday, April 21, 2014

5 minutes To Optimize Your Linkedin Profile:Feel'n Like A Needle in a Haystack:

In 5 minutes you can Optimize your Linkedin Profile:
"Optimizing LinkedIn Profiles for Job Search" 

 LinkedIn continues to gain momentum as a resource utilized by both internal and external recruiters to find well qualified candidates. A quality LinkedIn profile is quickly becoming an essential element of a complete career marketing package.

Like a resume, a LinkedIn profile serves as a summary of your work history. Both your resume and your LinkedIn profile need to be well-organized, well thought out, and well written. Although a resume will typically go into greater detail of accomplishments, a LinkedIn profile needs to offer enough facts to drive further action by recruiters.

As every job seeker is hopefully aware, when resumes are submitted to corporations or job boards, they are then filtered by Applicant Tracking Software.(ATS) The software looks for “key words” to decide which of the thousands of resumes being reviewed, deserves a personal review by the recruiting or hiring manager. There are great resources on the Internet to help job seekers identify for inclusion, commonly searched key words utilized by ATS systems. These resources will be make specific keyword suggestions based on the position a job seeker is targeting. However, in the end, once the resume is submitted, it is a bit of a “black box” in terms of how your resume is actually parsed. So although, you may attempt to include all the right keywords to go to the top of the pile, a candidate is never really sure how a particular ATS system will treat their resume.

Conversely, LinkedIn profiles are not a black box. A simple audit will allow you to see which queries bring your profile to the first few pages of a search. Try it.

• Go to the peoples tab and hit advanced search.
• Now enter a keyword or keywords associated with your targeted position. Ex: customer service manager
• Now enter a geography zip code and a distance quotient. 50 miles is a reasonable choice.
• Then select an industry or multiple industries that apply to you. Understand the broader you make your search the lower your ranking will be.
• Now hit search. Can you find yourself in the first few pages of the LinkedIn results?

Now look at the top few names that have appeared and open their profiles. By looking at the highlighted words, you will see the criteria that LinkedIn used to filter the search. As of today, LinkedIn appears to scan only four categories: Professional Headline, Titles, Specialties and Industries. LinkedIn scans these categories for frequency of the keywords selected. In our example: customer service manager.

So what do you do with this information? The simple answer is optimize these four LinkedIn categories with the keywords that you believe a recruiter would most likely use when looking to fill the employment position you are targeting. If you invest an hour to insert the keywords to make sure you show up in the first few pages of a LinkedIn search for the position, geography and industry you are targeting, you will increase your chances of being found.

Now remember, a quality job search strategy encompasses both pull and push marketing. Optimizing your LinkedIn profile is only one important component of a “pull marketing” job search strategy. Never forget as a job seeker, you should focus the majority of your time and effort on a “push marketing” campaign focused on targeted job search networking.


Guest Contributor: Ian Levine Career Brander For More Information on Career Brander

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    Sunday, April 20, 2014

    Boomers:Does Creating A Killer Resume Cover Letter Make A Difference?

       As an older skilled worker (Boomer) searching for a new career it can become overwhelming as you try to determine what the correct cover letter tactic should be. There are various opinions on whether resume cover emails or letters can make an impact. The reality is a cover letter sends a message to a hiring manager and/or Recruiter that you are focused, purposeful and diligent.  So can it really hurt? What do you think? (comments below)
    The problem often is that we just find it difficult to allocate the time or initiative to write a different cover letter for the 100s of jobs we apply to. So for those that still feel a cover letter is impactful you can now save time creating brilliant cover letters that catch the reader's attention. (Editor's Note)

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      Accelerate Your Career Transition With A Little Help

      Learn more about our Favorite Career Transition Tools: We have put together a list of a few career transition tools that we think will help accelerate your job search. Hundreds of job seekers have used these tools. We hope you will find them usefull during your search.


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